Meow Mix turned to FCB Chicago to oversee production of Facebook Canvas ads for their Purrfect Together campaign series. FCB Chicago found real life families and their remarkable cats for their content, but needed compelling art to tell their stories.
First, Ava Grey provided the clients a selection of four mural artists with varied art-styles. Czr Prz and Anthony Lewellen were selected and participated in an iterative process to best shape the murals’ designs to show the world that “there’s no love like your cat love”. Ava Grey tailored production to ensure painting was completed in 12 hours, enabling FCB to create additional web content, including time lapses of the murals.